Quartz Health Solutions Logo Design

Quartz Health Solutions, Inc. is a health plan management and administrative services company based in Wisconsin. Resulting in the merging of two health insurance companies they needed a brand new identity. The logotype for Quartz has soft edges and unique flairs making it approachable as well as memorable. The tail of the "Q" can be seen as a caring arm supporting the rest of the characters.

Agency: Shine United
Creative Directors: John Krull, Mike Kriefski
Designer: Erik R. Johnson

Lacrosse Footwear Logo Design

Lacrosse Footwear is a boot company located in Portland, OR that has been around since 1897. Shine United was asked to redesign the logo, while I wasn’t assigned to the project I had the idea to create a unique arrow icon using elements of the former logo. After sharing the logo on a scrap of paper the logo was quickly accepted and is now being mass produced on all the Lacrosse Footwear products.

Agency: Shine United
Creative Director: John Krull
Art Director: Audelino Moreno González
Designer: Erik R. Johnson

ACT Contemporary Theatre Logo Design

ACT Contemporary Theatre is located in Seattle, WA. I created the logo to emphasizes the "C" between the expressive "A" and angled "T". The customized accompanying type share’s the angles of the icon to create a cohesive logo system. The design system builds off those principles to create a dynamic playground with endless possibilities.

Agency: Planet Propaganda
Creative Directors: Alex Perez, Dana Lytle 
Designer: Erik R. Johnson

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Cru Concrete Logo & Website Design

Cru Concrete is located in Dane and Waukesha, WI. More information about this project coming soon.

Agency: Planet Propaganda
Creative Director: Larry Olson
Designer: Erik R. Johnson

PSE Logo Design

PSE is an expert in electrical energy since 1974. Celebrating their 50th anniversary, PSE (Power System Engineering) asked Planet to update and strengthen their identity, brand platform and messaging. I updated the new logo to break out of the container to create connection with new letter forms adding impact and presence. The accompanying design system echos the logo updates, adding a modern and innovate look to this very forward-thinking company.

Agency: Planet Propaganda
Creative Directors: Kurt Lenard, Dana Lytle
Designer: Erik R. Johnson

Lighthouse Electric Logo & Website Design

Lighthouse Electric is located just outside of Pittsburgh, PA. More information about this project is coming soon.

Agency: Planet Propaganda
Creative Director: Kurt Lenard, Dana Lytle
Designer: Erik R. Johnson

Silencer Central Logo Design

Silencer Central sells and ships silencers to all 42 states where it’s legal and is located in Sioux Falls, SD. More information about this project is coming soon.

Agency: Shine United
Creative Directors: John Krull, Mike Kriefski
Designer: Erik R. Johnson

Bob Johnson Hockey School Badge Design

The Bob Johnson Ice Hockey School was started by Bob Johnson (my grandfather) and Art Berglund in 1964 at the Aspen Ice Garden in Aspen, Colorado. The camp has been going every summer since then with two session in Vail and Aspen. I’ve attended the camps as a youth player and later helped as camp counselor. Now, I take great pride is helping with web graphics, brochures, flyers and apparel design and logos. The “Leaf” logo combines clean modern type inside an Aspen leaf creating a cohesive and elegant badge.

Designer: Erik R. Johnson